For THE UPSIDE AW17, we travelled to faraway lands and became immersed in a city different from our own. Paris, like much of Europe, presents a stark contrast ...On January 19, 2017 / By The Upside
For Summer 2016, our creative director Jodhi Meares and the design team found inspiration in Hawaii’s golden age. The team headed to Hawaii for inspiration, taking particular interest in the ...On October 5, 2016 / By The Upside
THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have
you looking chic in the study, and stylish on the street.
Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s
early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike.