Contemporary artist, Fiona Kennedy, isn’t all that interested in the mundane – visuals of predictable Australian landscapes don’t play muse to her vivid paintings. Rather, she finds inspiration ...On June 2, 2016 / By Jacque Kennedy
For most of us, being in death defying siutations, abseiling down cliffs, and flying in a helicopter over the scenic harbour bridge are exceptionally rare occurrences in our ...On May 17, 2016 / By The Upside
Stephanie Gilmore, Sally Fitzgibbons – they are basically household names in Australia even if you don’t follow the World Surfing League Women’s Championship Tour. But there is a ...On May 6, 2016 / By Ava Kerr
THE UPSIDE has worked closely with photographer Jez Smith from day one. As a long time friend of our Founder & Creative Director, Jodhi Meares, Jez was the ...On May 5, 2016 / By Hazal Alkac
THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have
you looking chic in the study, and stylish on the street.
Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s
early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike.