Luke Hines won Australia's hearts as a finalist on My Kitchen Rules. Since then he has secured himself a permanent presence as one of Australia's leading healthy lifestyle personalities. Luke's writing credits, aside from his bestselling ‘Clean Living’ series of training and healthy cook books, include his monthly Clean Living Cook section in Australia’s Men's Health, Modern Home, OK magazine and Body and Soul. 2015 sees a further progression in his Clean Living and Paleo message through TV, print and radio being recently selected as one of this years Celebrity Mens Health Man of The Year.
THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through practical and stylish fashion that will have
you looking chic in the study, and stylish on the street.
Founded by Australian fashion icon Jodhi Meares, THE UPSIDE’s
early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. A fitness enthusiast herself, Meares found it difficult to find activewear to support her whilst training but also keep her looking stylish for afternoon meetings. THE UPSIDE was born to fill that void for women and men alike.